Google dominates over other search engines. Many use the word “google” as a term for performing a search on the internet. But while Google may not have much competition from other search engines, they do have some real competition from social sites. Here’s why Google should be afraid of Twitter and Facebook.
Both Facebook and Twitter make it easy to follow the latest news. Twitter displays current trends in a sidebar, and Facebook also displays subjects that are currently trending. If a big piece of news hits, users will see it without ever looking for it.
Advertising used to be limited to having someone clicke on your link, and based upon the offer that was there, they would either buy your product or service, or leave. You could also set up a squeeze page in an attempt to capture their email address to market to them later, but this was also a matter of whether or not they signed up, were simply left after going through your advertisement. With social marketing, the game is changed.
Social media sites also allow people to get personalized search results. If someone wants to know more about a movie, or would like to get a book recommendation, they’re far more likely to use social media than Google. They can ask their friends answers to the questions and get answers tailored directly to them. Google can’t provide that.
Instead of taking all of your advertising dollars, and putting it into traditional advertising, by using Facebook advertising, and setting up your very own Facebook page, you can start to build subscribers very easily, and also make more money than you did before as people begin to share what you have to offer on Facebook. This is a great way to on an excellent place to start marketing, all the while earning free clicks from individuals that found you from Facebook shares.
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